IN-SHAPE 2009 was the first event of its kind in the Middle East, covering all health, beauty and fitness related products and services. This year's event will be even bigger and more eventful than the first. The 2010 edition of In Shape will be held in Beirut, Lebanon at BIEL from November 11th till the 14th and from 4:00 p.m. till 10:00 p.m.
Lebanon is best placed to host such an event in light of the country’s strong positioning in the fields of health and wellness. Lebanon indeed boasts a very notorious reputation for its experience and expertise in fashion, beauty, health and plastic as well as esthetic surgery, thus making the country the ideal venue for IN-Shape.

The event is set to be a meeting point for people of different backgrounds, ages and genders who are simply interested in health, fitness, and beauty and seek to remain at the forefront of all new developments related to these sectors.

The primary mission is to showcase the latest Trends, Brands, Mass Market Products & Services, and all novelties in the Wellbeing industry, appealing both to the general public but also to key industry players.

IN-SHAPE is a cost-effective means for reaching and directly communicating with thousands of potential customers and business partners. It is a resourceful event where exhibitions get the opportunity to promote new products and services, introduce their company’s profile and business, reinforce or reposition their brands as well as meet and bond with existing and new partners and agents. IN-SHAPE provides a unique and ideal business platform for networking with like minded individuals and key players in the related sectors.