The First-Edition of IN SHAPE proved to surpass even the best expectations from visitors, exhibitors and organizers alike. Having attracted nearly 150 participating companies and over 35,000 male and female visitors eager to learn about cutting-edge technologies and breakthroughs in the beauty, health and fitness fields; IN SHAPE 2009 was an outstanding hit and presented as of its first edition an incredibly promising and much anticipated annual meeting stage for all parties looking for B to B and/or B to C growth and expansion.

The fair featured 64 amazing shows on three distinct stages showcasing the many products and services offered by the exhibitors. From hair styling to live cooking shows, make-up and manicure shows to dancing and fitness performances, the fair's exhibitors attracted a large audience to enjoy their latest offerings. Dedicated conference rooms provided participating companies with a venue for exciting new product launches, press conferences and specialized training sessions for interested professionals.

Moreover 94% of participating companies confirmed that the event met their objectives. Additionally, 97% of participants expressed extreme satisfaction with the event's organization and 90% of exhibitors states they believe IN SHAPE will generate business for them. An overwhelming majority of companies participating in IN SHAPE 2009 confirmed their participation for the 2010 edition.

WHY LEBANON

Lebanon is best set to host such an event in light of the country’s strong position in the fields of health and wellness. The country boasts a notorious reputation for its experience and expertise in fashion, beauty, health and plastic & aesthetic surgeries, thus making Lebanon the ideal destination for In-Shape. Seen as the trendsetter of the region and known as the Paris of the Middle East, Lebanon is the bridge between the Orient and the Occident; establishing a strong presence in Beirut will undoubtedly have an effect that reaches far across the entire region including Syria, Jordan and the Gulf Countries alike.

Moreover, the Lebanese people since their Phoenician origins have been known for being the first to establish trade practices as a result of their ship building abilities which allowed them to spread their goods across the seas. Now, over 2,000 years later, their renowned reputation of being talented merchants continues as they frequently occupy decision making positions in major regional and multinational retail and distribution companies. Targeting this population will have an immeasurable impact on the growth of your company's sales for the entire region and present you with exceptional growth opportunities.

In addition to all of the above, the cosmetics and toiletries industry in the Levant region tops US$700 million annually in sales and has been increasing at an annual rate of nearly 11 %, almost unparalleled in any other region of the world.


ABOUT 2010 EDITION
IN SHAPE is a cost-effective means for reaching and directly communicating with thousands of customers of different backgrounds, ages and gender who are simply interested in health, beauty and fitness and seek to remain at the forefront of all new developments related to these sectors on one hand and for meeting with key decision makers in one of the most lucrative markets in the world on the other one.

The Second-Edition of IN SHAPE will feature over 10,000 sqm floor spaces consisting of 9 zones including: Health, Beauty, Dietary, Wellbeing & Spa, Fitness, Services & Equipment, Banking, Insurance and Education, Recruitment & Training. With such a vast offering of products and services, IN SHAPE 2010 will answer the need of everyone interested in the related fields. 

Additionally, press coverage from TV, Radio, and Newsprint medias made IN SHAPE 2009 the talk of the region. This year's edition will deliver even more press coverage and will introduce a fourth stage featuring live talk shows aimed at showcasing the fair's exhibitors and happenings. This new section will deliver round-the-clock coverage of the fair to provide commentary for interested visitors and is sure to enhance exhibitor coverage.














BENEFITS FROM PARTICIPATING
IN SHAPE, now known as one of the region’s most prominent health, beauty and fitness fair, provides the perfect venue to promote your company or brand’s image to professionals as well as to both male and female consumers of all ages from Lebanon and the region. It gives you the opportunity to create an impact that keeps your product or service top of mind, long after the event has taken place.

Whether you are a manufacturer or an agent, a distributor or a retailer, a clinic or a hospital, a club or a spa, a center or an institute, a business services or a raw material supplier, a bank or an insurance company, a university or a college, and if your business is involved in any aspect of the Beauty, Health & Fitness markets In-Shape offers you the opportunity to:

  • Establish a direct contact with over 40,000 female and male visitors of all ages
  • Gain an unrivaled retail opportunity to sell your products and services
  • Demonstrate or get visitors to sample your products
  • Launch new products
  • Encourage visitors to interact with your brand through sensory appeal; touch, taste and smell and thus to experience the benefits of your products firsthand
  • Draw customers to your product, service, store, website...
  • Gauge consumer response and build your customer data-base.
  • Optimize your Company, Brand or product awareness.
  • Benefit from an exceptional Tangible=ROI opportunity
  • Monitor the activity of competitors and the industry in general
  • Collect market research on existing or potential products and services
  • Observe current market trends and developments both regionally and intenationally
  • Meet new and existing business partners
  • Save time and money by maximizing simultaneously your BtoB and BtoC networks in a one stop location.
VISITORS’ PROFILE
CONSUMERS PROFESSIONALS BUYERS AND DECISION MAKERS
  • Women of all ages
  • Men of all ages
  • Doctors
  • Pharmacists
  • Dentists
  • Dieticians
  • Opticians
  • Make-up artists
  • Hairdressers
  • Estheticians
  • Cosmetologists
  • Hair removal specialists
  • Trainers
  • Physiotherapists
  • Trading Companies
  • Retailers
  • Distributors
  • Manufacturers
  • Department stores, drugstores, and supermarkets
  • Private clinics and hospitals
  • Hairdressing salons and nail bars
  • Resorts, hotels, restaurants and airlines
  • Spa, clubs and centers

Moreover IN SHAPE 2010 is set to attract a larger audience than before, exceeding the 35,000 visitors’ mark that was achieved in 2009 while attracting more professionals. These visitors come from different backgrounds and represent a diverse gathering of consumers with different interests in the health, beauty and fitness fields. Now taking place in two halls with double the floor space and an expanded international section, the second edition of IN SHAPE is sure to be a triumph.


VENUE & SPACE
The In-Shape Salon will be held at Beirut International Exhibition & Leisure Center (Biel), the largest and most sophisticated exhibition venue in Lebanon, strategically located on the waterfront of the Mediterranean Sea and in the heart of Beirut Central District (Solidere), fifteen minutes away from Beirut International Airport. The Exhibition space will exceed 10,000 sqm and comprise the following zones:
  • Health
  • Beauty
  • Dietary
  • Wellbeing & Spa
  • Fitness
  • Services & Equipment
  • Banking
  • Insurance
  • Education & Training
  • Recruitment

Show Promotion
For the past decade, our group and Careers Middle East have developed a unique experience and expertise in the organization and planning of exhibitions and events. We have been known for our success to draw unprecedented visitor numbers to FORWARD, the number one annual recruitment forum in the Middle East.
Moreover, CAREERS’ impressive ever-growing database of contacts built through our recruitment partnerships with the most prominent companies in the region, our large list of candidates amassed and fine-tuned over the years as well as our long-established relationship with the media will allow us to effectively promote the event and carry out a targeted campaign reaching all different stakeholders and potential visitors to create strong equity and awareness of the event.
In-Shape will use a variety of channels to promote the event including, but not limited to the following:
  • Billboards
  • Posters
  • Advertisements in renowned newspapers and trade publications covering the health and wellness sector including, beauty and cosmetic publications as well as local and regional magazines.
  • TV & Radio interviews and announcements to promote the Salon.
  • More than 40,000 copies of the Salon’s guide distributed before and during the fair.
  • Creation of an exclusive highly attractive and informative website for In-Shape.
  • Personal invitations to prominent distinguished public figures as well as to key decision makers and specialists in the fields of Health, Beauty and Fitness.
  • Mass E-mailing
  • Official opening ceremony and a press conference.

    Moreover, In-Shape 2010 will receive full TV, Radio and press coverage during the four days of the exhibition.

Since spaces are limited, kindly confirm your participation as soon as possible, keeping in mind that E SQUARE for Events & Exhibitions can provide you with all the assistance needed in setting up your space ---------->CLIK HERE TO BOOK YOUR STAND<-----------


Please Click here to view the complete list of Exhibitors at INSHAPE 2009