Moreover, the valuable daily “Public Awareness Sessions” under the patronage of the Lebanese Society of Plastic Surgery and presented by some of the most reputable doctors affiliated to the Society were of huge informative value and a great privilege to all IN-SHAPE 2010 visitors. Additionally, 8 presentations as well as new products and brands launches addressed purely to the industry’s professionals were held in Biel’s elegant conference rooms. These conferences were covered by major media representatives and thus provided significant exposure for their organizing exhibitors.
WHY LEBANON
 Lebanon is best set to host such an event in light of the country’s strong position in the fields of health and wellness. The country boasts a notorious reputation for its experience and expertise in fashion, beauty, health and plastic & aesthetic surgeries, thus making Lebanon the ideal destination for In-Shape. Seen as the trendsetter of the region and known as the Paris of the Middle East, Lebanon is the bridge between the Orient and the Occident; establishing a strong presence in Beirut will undoubtedly have an effect that reaches far across the entire region including Syria, Jordan and the Gulf Countries alike.Moreover, the Lebanese people since their Phoenician origins have been known for being the first to establish trade practices as a result of their ship building abilities which allowed them to spread their goods across the seas. Now, over 2,000 years later, their renowned reputation of being talented merchants continues as they frequently occupy decision making positions in major regional and multinational retail and distribution companies. Targeting this population will have an immeasurable impact on the growth of your company's sales for the entire region and present you with exceptional growth opportunities. In addition to all of the above, the cosmetics and toiletries industry in the Levant region tops US$700 million annually in sales and has been increasing at an annual rate of nearly 11 %, almost unparalleled in any other region of the world. ABOUT 2011 EDITION
In-Shape provides a unique and ideal business platform for networking with key players and likeminded individuals who are simply interested in health, fitness and beauty and seek to remain at the forefront of all new developments related to these sectors. In-Shape 2011 is set to attract a larger audience than ever before, exceeding the 34,800 visitor mark that was achieved in 2010 while attracting more professionals. These visitors come from different backgrounds and represent a diverse gathering of consumers with different interests in the health, beauty and fitness fields. Now taking place in three halls with double the floor space and a new Juniors’ Health & Beauty section, the third edition of IN SHAPE is sure to be a hit. Additionally, press coverage from TV, Radio, and Newsprint medias made In-Shape 2010 the talk of the region. This year's edition will deliver even more press coverage and will introduce a fourth stage featuring live talk shows aimed at showcasing the fair's exhibitors and happenings. This new section will deliver round-the-clock coverage of the fair to provide commentary for interested visitors and is sure to enhance exhibitor coverage.  BENEFITS FROM PARTICIPATING
Whether you are a manufacturer or an agent, a distributor or a retailer, a clinic or a hospital, a club or a spa, a center or an institute, a business services or a raw material supplier, a bank or an insurance company, a university or a college, and if your business is involved in any aspect of the Beauty, Health & Fitness markets In-Shape offers you the opportunity to:
VISITORS’ PROFILE
VENUE & SPACE
The In-Shape Salon will be held at Beirut International Exhibition & Leisure Center (Biel), the largest and most sophisticated exhibition venue in Lebanon, strategically located on the waterfront of the Mediterranean Sea and in the heart of Beirut Central District (Solidere), fifteen minutes away from Beirut International Airport.
The Exhibition space will exceed 15,000 sqm and comprise the following zones:
Show Promotion
 For the past decade, our group and Careers Middle East have developed a unique experience and expertise in the organization and planning of exhibitions and events. We have been known for our success to draw unprecedented visitor numbers to FORWARD, the number one annual recruitment forum in the Middle East. Moreover, CAREERS’ impressive ever-growing database of contacts built through our recruitment partnerships with the most prominent companies in the region, our large list of candidates amassed and fine-tuned over the years as well as our long-established relationship with the media will allow us to effectively promote the event and carry out a targeted campaign reaching all different stakeholders and potential visitors to create strong equity and awareness of the event.
In-Shape will use a variety of channels to promote the event including, but not limited to the following:
Since spaces are limited, kindly confirm your participation as soon as possible, keeping in mind that E SQUARE for Events & Exhibitions can provide you with all the assistance needed in setting up your space ---------->CLIK HERE TO BOOK YOUR STAND<-----------
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